Marketing professional services presents special challenges, as brands are not built on just the offering, but the delivery of the service. Trust is a key component in the marketing and business development process. Our proven approach moves prospects to clients by first building awareness, creating familiarity and consideration in order to obtain a level of trust that ultimately translates into a sale. Here is how it works:

Branding Programs are the foundation of an effective marketing plan.  Designed to generate awareness and name recognition, these programs generally have a broader reach to include your total prospecting universe. Branding tactics include brand positioning, public relations and advertising. 

Targeted Marketing Programs begin to build focus. They are designed to increase frequency and, in turn, trust within your prospect and referral base. We know from experience that it takes several touches, or contacts, to convert a prospect into a client. Research shows that more touches increase the level of trust when prospects are considering providers of complex products and services. Social networks and direct marketing are good ways to augment and support personal touches such as meetings and phone calls.

Business Development Programs are the most important aspect of marketing your organization.   This is the final and most pivotal piece of the sales process. Superior business development programs can persuade the purchase of your services. These programs can be as simple as preparing the standard collateral materials (such as direct mail letters, collateral pieces, proposals to training programs) or helping teach your staff to feel comfortable with delivering a 30-second elevator speech that clearly communicates the organization’s capabilities.