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Perfecting Your Online Profile. A strong online profile builds your professional brand, establishes you as an expert, increases your credibility, and positions you higher in Google searches. This “nuts and bolts” program will help you to create a professional, eye-catching profile that will put you ahead of your competition.

Using Social Networking as a Marketing & Business Development Tool. Web sites such as LinkedIn, Facebook, and Twitter have changed the way we do business forever.  It has become an integral marketing and business strategy that organizations should must embrace.  To be successful in this decade, let alone this century, your business will have to understand how to leverage web-based social connectivity or run the risk of being by-passed by your competition.

The Game of Marketing. This strategy is all about playing the game of marketing to win. In this presentation, you’ll learn how to gain new clients by building trust and credibility

Developing a 30 Second Commercial That Works. This technique is the key to getting attention, interest, desire and action when you communicate about your business and about your services.

Flying Solo: Build Your Brand Before You Fly – If you have pondered hanging out your own shingle, you will want to know the key considerations to think about before you pound a nail.  How will you craft your brand message?  What are ideas to quickly promote your new launch?

10 Steps to Becoming a Social Capitalist 
Did you know there are currency more valuable then coins, bills or checks?  It’s your social capital.  And you have it right now, invested in all of your relationships, both personal and professional.

The M&A Deal: What Does Branding Have to Do With it? – So many M&A deals fail because not everyone is not on the same page with the brand message. This presentation provides ideas on how to get everyone  - clients, referral sources, professionals and staff – all on the same page.

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RECOMMENDED READING

Like books?  We do too. 
Here are a few of our favorites: 

Managing  The Professional Service Firm by David H. Maister

Strategy and the Fat Smoker; Doing What's Obvious But Not Easy by David H. Maister

TRUE PROFESSIONALISM : The Courage to Care About Your People, Your Clients, and Your Career by David H. Maister

The Trusted Advisor by David H. Maister, Charles H. Green, and Robert M. Galford

The Whuffie Factor – Tara Hunt (social capital)

Who’s Got Your Back – Keith Ferrazzi (networking)

Achieving Success Through Social Capital – John Baker (social capital)

A Whole New Mind: Why Right-Brainers Will Rule the Future - Daniel H. Pink (creativity)

Ignore Everybody: and 39 Other Keys to Creativity  -  Hugh MacLeod (creativity)

Never Eat Alone – Keith Ferrazi (networking)