NOT ATTRACTING THE RIGHT KIND OF BUSINESS AND CLIENTS?

There are five main challenges in marketing a business:

1. Getting the attention of prospective clients
2. Giving them enough information to interest them in exploring working with you
3. Turning that interest into a commitment to work with you
4. Negotiating the terms of doing business so that you make a fair or reasonable profit
5. Serving clients so that they both return and send you  referrals to you

Need some help in overcoming these challenges?  You’re not alone. Many professional service and business-to-business organizations struggle with their marketing. They are not sure how it works, where to start or what to do.  Perhaps you’ve tried a number of marketing tactics with mixed results. Or maybe your “word-of-mouth pipeline” has dried up, and you don’t know where to find your next client. Or it could be that you know what to do but you just don’t get around to it. You need direction and support.

You’ve come to the right place.
We work with professional service and business-to-business organizations that are serious about taking their business to the next level. We can help provide you with:

“Marketing know-how.”  That comes from good information and practice. The trouble is that there is so much marketing information out there that it can be overwhelming. What really works to attract clients? What can you do that won’t cost a fortune? Are there marketing strategies that are both effective and don’t take up a huge amount of time?

Support.  When you are trying to master something that is both new and complex, you should not do it on your own. If you do, it will take you longer, cost you more and result in more failures. By working with a mentor, you can speed up your know-how substantially. If you work with someone who’s been there before to guide you on the path, you’ll have a lot less trial and error.

Accountability.  For many professional service providers, it isn’t that you don’t know how to market your services.  It’s just that you don’t do it.  You have big ideas, but you keep getting distracted by the details.

You need Marketing Mentoring if you don’t have anyone you can talk to about marketing, and you need both a partner in strategy and someone to hold your feet to the fire. This is exactly what we do. You’re a good candidate for marketing mentoring if:

1. You are a self-employed professional, partner in a professional firm, or owner of a business who offers a professional service
2. You are committed to being a better marketer and growing your business
3. You are willing to invest a certain amount of time, energy, and money to marketing
4. You are open to trying things outside your current comfort zone
5. You are patient and understand that results can take some time
6. You can take both direction and decisive action
7. If this describes you, we can add real value, now

Let us know if you’re interested.
If you would like to explore working with us as your marketing mentors, we would be happy to speak with you on the phone. Please call us at  913-661-2488 to discuss your current situation and goals and see if there is a fit. The best way to set up an appointment is to Email us >