Growing your professional practice is based on building trust. It’s what turns strangers into friends, friends into clients, and clients into raving fans. Often the building of a trusting relationship happens even before the prospect discovers they have a need. Positioning your organization right behind their current provider is often the most effective marketing strategy for service organizations. To attract new clients using this strategy, you need to develop and implement a consistent marketing program based on sharing information and knowledge.
Developing a program that accomplishes this does not have to be difficult. It is a matter of building a process that helps you build awareness and generate leads, in order to ultimately attract new clients.
This four-step process has evolved over the past two decades to include proven strategies geared specifically to professional service organizations.
Step 1: Brand Audit
The brand audit helps us to gain clarity about where your organization fits within the current marketplace. This is accomplished through an audit of current marketing materials, industry and economic trend research, and a competitive analysis.
Step 2: Brand Positioning
Have you noticed that most professional organizations say essentially the same thing about themselves? Through the brand positioning process we help you to identify a unique point of differentiation that makes you stand out from the competition. When coupled with strong key messages, your organization has a foundation that enables you to deliver a consistent message that builds your brand.
Step 3: Marketing Strategy
AccelerAction develops your marketing strategy based on the gaps between your organization’s vision/goals and its current position in the marketplace. Our custom, integrated plan outlines the specific tactics, timelines, and budgets that will help your organization accomplish its business goals.
Phase 4: Plan to Action
The competitive advantage is determined, positioning defined, and the plan for the year is outlined. Now is the time to turn this strategy into action. This is accomplished by working together as a team. Some programs may be implemented by you and your staff. Others may involve assistance from other professionals such as copywriters, art directors, photographers, web designers, etc. Bottom line - Each professional is chosen specifically for their experience and ability to seamlessly contribute to your project.
Our marketing consulting program is similar to traditional agencies, in that AccelerAction helps you to both build a strategic plan and implement it… However, AccelerAction is different in that we can work as your in-sourced marketing director. In this capacity, we work as a part of your team and share your goals for success. With an in-sourced marketing director, you get:
What does it cost?
Every program is different, based on the goals that you want to achieve. Therefore, costs vary based your individual plan. We will meet with you, at no charge, to gather sufficient information regarding your situation and then we’ll provide you with a “move-forward” proposal.
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