AccelerAction | Building Relationships and Business

Building Relationships and Business

AccelerAction is the only firm in Kansas City dedicated solely to helping professional services firms fuel their marketing, branding and lead development efforts. We work with accounting and law firms as well as private investment firms, banks, financial advisors, human resources firms – any business-to-business service organization that needs to accelerate growth through personal relationships. As experienced marketers, we’ve created powerful branding messages, fired-up lead generation campaigns and flawlessly executed business development plans.

We understand that you’re not alone -- many firms are struggling to find the best blend of strategy and tactics to grow the firm. They are looking for the right know-how to put all of the pieces together. That’s where AccelerAction can help. Our principals, Amy Hoppenrath and Kristin Wing, have built marketing departments, coached professionals to develop selling skills, created strategic marketing plans, helped clients understand how to use social media and launched powerful public relations plans. We work strategically, value your time and deliver the results you need to move your firm forward. We can provide periodic marketing direction and guidance, help augment in-house marketing staff or work one-on-one with younger associates to understand how to build business. We built AccelerAction with you in mind.

Kristin Wing

Kristin Wing | AccelerAction Principal I bring a passion for working with professionals from engineers to attorneys to accountants. My clients are really smart, believe in serving their clients with authenticity and are open to new ideas. With three practicing attorneys in my family, I understand the dynamics and pressures that come with building a successful practice.

My background includes marketing with an emphasis in public relations. Every client has a unique story to tell or a perspective about a business issue that a prospective client needs to know. And reporters, editors and writers need the perspective a professional can bring to a story.

Amy Hoppenrath

Amy Hoppenrath | AccelerAction Principal I love a good challenge. Marketing professional services ( “marketing and selling the intangible”) is just that. It’s about building relationships, trust and credibility while having a keen understanding when and why people buy and from you versus the competition.

It’s the heart of every good marketing program. That’s why before I begin any tactical work I want to delve into your organization and get smart about who you are, what you do and how you are positioned in the community. Then I’ll take the research, assess the gaps and develop a sound brand positioning and marketing recommendation that’s designed to differentiate you from the competition. It’s important for me to make sure that your brand strategy not only positively impacts your marketing goals but impacts your business objectives.

Case Studies

Generate Leads For SAS 70 Certification

Challenge:

In the early years of Sarbanes-Oxley (SOX), many organizations never imagined the trickle-down effect its regulation would have on privately-held companies. Many organizations believed that SOX only pertained to the management of publically–traded companies. Many privately-held companies didn’t realize is that they too would be asked for SAS 70 Certification by their clients.

Social Capital Strategy Positions New Leader

Challenge:

A Kansas City-based consulting firm appointed a new president to succeed the company’s founder. The new president needed to quickly build a strategy to position herself as the new leader while assuring continuity of the brand with prospects and stakeholders. The brand message needed to be clear and credible.

Boost Brand Awareness With Prospects

Challenge:

This national consulting firm, focused exclusively on accounting firms was launched in 2005 by two of the most experienced M & A consultants in the country, the firm is enjoying steady growth by developing solutions for accounting firms wishing to expand through merger or acquisition, building succession plans and consulting for growth. The principals in the firm have closed over 900 transactions in this venture and their previous endeavors. Firm principals asked for outside marketing assistance to help them review current marketing activities and provide a fresh perspective on how they could improve lead generation and continue to build the firm’s brand. Although individually the principals are very well known in their market, they both felt they were ‘losing deals’ due to lack of brand awareness with accounting firm owners.