Home
Blog

10 Things to Consider Before You Build a New Website

 

We are a society of ‘instant gratification’ – we want it now, and we want it perfect. That’s a great philosophy if you’re ordering a hamburger. Not a great model for building a website.

Who are you chasing?

We have two Wheaten Terriers, Puck and Giada, both named after famous Food TV chefs, Wolfgang Puck and Giada DeLaurentiss (ok, we’re major foodies). If you’ve never owned a wheaten, here is a quick description: easily diverted, always looking for the next bird/rabbit/lawnmower to chase, all fun, but no focus. Is this your business development model? Are you randomly chasing prospects?

Organizational Capital: Finding the Right Team

  As summer creeps in, kids all over the country are strapping on shin guards, helmets, and cleats in anticipation joining a sports team. As professionals, we too are looking for teams (organizations) to join.

Our ‘teams’ are often found by networking online.　 However, to be truly successful, you need to build a foundation that integrates the online with the offline. Not only can social media tools help you build your social capital (connections and networks) to accelerate your business relationships, it’s also a great tool to explore organizations to join. Our tips below are for both online and offline.

The Bystander

Working with college students is challenging, inspiring and definitely keeps me feeling younger than I am. Chatting one night over cookies and Diet Coke, we started talking about why some students naturally jump in to fix a problem when others simply walk away, simply detaching from the problem, leaving it for someone else to fix.  We called them “bystanders”, people who are concerned about a problem, but don’t act on their concern (ironically they are also the first ones to complain.

Are you a bystander in your own firm?

Call us the Super Sleuths of the Web

Call us the "Super Sleuths of the Web".

We recently reviewed over 150 accounting and law firm websites to find out what separates a good site from a GREAT site. Frankly, we had a hard time identifying firm websites that knocked our socks off, especially with smaller firms which obviously have fewer resources.