I love a good challenge.  Marketing professional services ( “marketing and selling the intangible”) is just that.  It’s about building relationships, trust and credibility while having a keen understanding when and why people buy and from you versus the competition. 

It’s the heart of every good marketing program.  That’s why before I begin any tactical work I want to delve into your organization and get smart about who you are, what you do and how you are positioned in the community. Then I’ll take the research, assess the gaps and develop a sound brand positioning and marketing recommendation that’s designed to differentiate you from the competition. It’s important for me to make sure that your brand strategy not only positively impacts your marketing goals but impacts your business objectives.

EXPERIENCE

President at AH Marketing LLC
AH Marketing was founded to generate Smart Strategies that produced Real Results for clients. The firm was dedicated to working with clients as their trusted marketing advisor to build awareness, generate leads and ultimately attract new clients. Programs centered on the process of building trust through information and experience in order to generate real results.

Vice President - Brand Group Director at Trozzolo Communications Group
As Brand Group Director, I continually built and refined my Four-Step Branding Process. This process has evolved over two decades and includes proven strategies geared specifically to B2B and professional service organizations. Visit our Marketing Consulting Services page to learn more about the four-steps: Brand Audit, Brand Positioning, Marketing Strategy, and Plan to Action.

Midwest Region Director of Strategic Marketing for CBIZ Accounting, Tax and Advisory | National Director of Marketing for Mayer Hoffman McCann P.C.
As Marketing Director for a Top 10 accounting firm, I developed an approach that integrates marketing with sales – from awareness building, to lead generation, to closing the sale. The process includes many powerful techniques for maximizing marketing by integrating awareness-building and lead generation with business development to impact bottom-line success. This approach helps my clients today to identify and make the crucial connections.

Additionally, through the merger of 32 accounting firms, I developed a proven process to transition the brand and communicate the benefits of the merger to all stakeholders including employees, clients, referral sources, vendors and the community. 

EDUCATION

I earned a Bachelor of Science degree in advertising from the William Allen White School of Journalism at the University of Kansas. 

I am also a graduate of the Centurion Leadership program where I was awarded Centurion of the Year in 1999.
 
WHEN I’M NOT WORKING . . .

I’m spending time with my family and friends playing tennis, being a swim mom or officiating swimming locally, regionally and nationally.  And when I’m really lucky… lounging on a beautiful beach.