The scary conversation goes like this?

Did you know sending a birthday card to a client could land you in jail?

So how does IRC Section 7216 impact your firm’s ability to connect to cross-market or cross sell services to tax clients? The burden now is squarely on your shoulders to manage compliance which requires annually signed consent forms from each client before tax returns are delivered before you send the client any information about your firm’s services.  You only get one shot to ask a client for consent.

Confusion and angst created for firms over  the last few months about how the new regulations under Internal Revenue Code Section 7216 (26 CFR Part 301 Section 7216) will impact existing marketing programs with clients including e-newsletters, alerts, mailed newsletters and even seminar communications for educational purposes that focus on non-tax content.

We like third-party sources like Biz Actions which does a terrific job of managing the compliance headache for you. They have terrific reporting and safe guards in place to manage your compliance list.  We also have a terrific white paper, jointly produced by the Association for Accounting Marketing and PDI Global, another wonderful content provider, that spells out the specifics of the code. Give us a call or drop an email to info@AccelerAction.com for a copy.